Target
Bike community with healthy, happy people. A clean environment and a green and more social public space.
Ring-Ring® is an easy-to-join community to nudge a healthy mobility choice: bicyling. Four specific stakeholders benefit from cyclists. Actual CycleMiles (measured on a smart device) form the basis for advantages. CycleMiles become kind of an alternative currency. Advantages from a healthcare, (local) government, retail and employer perspective will allow people to think about how they travel and what they choose: car, public, or bicycle.